Executing a successful marketing plan requires A LOT of writing. There’s no if’s, and’s, or but’s.

Regardless of the platforms you utilize to market your business, you need writing that doesn’t just talk about your offer, it clearly explains why it matters. And it does it in a way that gets your audience engaged in the increasingly noisy, saturated world of…welll… just about every industry out there.

The US alone has over 33 million businesses. That’s a lot of noise to cut through.

And most of those businesses have websites, blogs, and social media accounts that are competing for one hot commodity: consumers’ attention.

So this raises the question: How in the actual HELL are you supposed to stand out when there are so many people who offer what you do? Not to mention so many other businesses not even in your industry who want your audience to pay attention to them instead.

If your business has hit a point where you’re feeling sucked into the day-to-day operations: executing client work, shipping out products, and attending meetings… it’s easy for marketing efforts to get pushed (read: SHOVED) to the back-burner.

But when this happens, you seriously limit your ability to scale. Marketing is a non-negotiable. The solution is to have a marketing guru in your corner who understands your business so well they can create marketing content on your behalf. So you can focus on your area of expertise with the peace of mind that comes from knowing your marketing is being handled by a pro.

At Trio Writing Studios, I specialize in crafting marketing content that focuses on YOUR MESSAGE, so you can absolutely ace your website copy, email marketing management, SEO blog posts, and social media writing.

Because a pretty website and gorgeous brand photos, will get their attention, but clear and compelling messaging closes the sale. EVERY. SINGLE. TIME. And when you hire me as your part-time marketing writer, you can throw a whole combination of writing tasks my way and know that they will be written in your brand-voice, using proven copywriting and marketing strategies that work.

I’ve been a professional copywriter for over 6 years, have written dozens of email marketing campaigns and sales pages, managed more social media content calendars than I can count, and crafted the messaging for well over 50 full websites.

That’s millions of words written. And a million dollars plus in offers sold by my clients.

I’m trained in DOZENS of copywriting frameworks so I know the in’s and out’s of writing clear, concise, and compelling marketing material that get’s you noticed by the right people.

Here are just a few I rely on regularly to help my clients sell their offer on repeat:

→ AIDA (Attention, Interest, Desire, and Action)

Best for: Sales pages, landing pages, and email marketing campaigns

Since getting people to read your emails and sales pages is so dependent on getting and keeping their attention when they might not otherwise be interested, AIDA is the perfect framework for this type of content.

→QUEST (Qualify, Understand, Education, Stimulate, Transition)

Best for: Educational social media content, website copywriting, blog posts

QUEST is perfect if you want to create compelling content for a specific audience. It starts by using qualifying words that get a particular subset of people interested in your copy. For example, if you’re making a post for wedding photographers, you’d want to start the content by addressing them, so non-photographers understand this content isn’t for them. From there, you can help the audience understand a new concept and then encourage them to purchase from you or take another beneficial action.

→PAS (Problem, Agitation, Solution)

Best for: Blog posts

You can go into greater depth on blog posts, which are often geared toward teaching your audience how to solve a problem or get a desired result. PAS is great for long form blog content that teaches your audience how to overcome a problem, while position you as a subject matter expert.

→FAB (Features, Advantages, Benefits)

Best for: Website copywriting, product descriptions, sales pages

There are probably several businesses that offer the same thing that you do. So you need to find a way to distinguish your offer if you want to stand out and sell. The FAB framework helps you go beyond just listing deliverables and explain to your audience exactly how they’re going to benefit from working with you or buying your product.

→STAR (Situation, Task, Action, Result)

Best for: Social media content or email marketing content that showcases testimonials or client success stories

In order for your audience to feel comfortable buying from you, they need to be sure that you’ve gotten people in the past great results too. No one wants to be the guinea pig. Using the STAR framework gives your testimonials and client success stories legitimacy by showing how your offer helped previous buyers successfully get from point A to point B.

Exactly what you’ll get from working with Trio:

→ A writer who can consistently write in your brand voice on every platform. So your voice sounds the same on your website as it does on Instagram and through emails.

→ A team member who understands your brand’s personality as well as you do, giving you complete confidence that your brand is being represented exactly how you want.

→ A pro writer you can text directly to request content and get updates. Have a burning blog idea or want to check in the success of your last email campaign? When you hire me as a part-time contractor, you’ll have my direct line.

→ STRATEGY ON STRATEGY! I’ve been a marketing copywriter for over 6 years and do research every month on what’s changing in the world of marketing messaging so I can give you the most strategic suggestions about what will work for your audience within the current landscape.

→ A industry researcher. I’ll research your industry inside and out so I know what your competition is up to and exactly how we can top their efforts with content that’s relevant and cuts through the noise.

Ready to see what hiring a part-time marketing writer would look like for your biz?

If you’re interested in hiring me as your part-time writer in a contractor role, send me an email directly to hi@triowritingstudios.com. Because you’re providing me with consistent, reliable hours, you will pay less than one-off clients and projects. SCORE! Arrangements can be based on the number of hours you’d like me to work per month or the specific deliverables you need on a recurring basis.