1. Humans have an average attention span of 8.25 seconds. Copywriters know how to capture it.

We know the right questions to ask to get to the heart of what makes your offer special. And we know how to write about it in a way that is clear and compelling. 

Because the truth is, people have never been so distracted and overwhelmed with options, so you need to draw your audience in quickly and prove you have something worth their time.

Copywriters know how to write attention-grabbing headlines, place strategic calls to action throughout your website, and craft words that ooze personality so you can actually stand out and sell.

2. Tell stories that your audience will read, without even realizing they’re reading.

If you ask most people if they want to read marketing content, the answer will be a flat out “NO WAY.” So if you want to get your audience on board, you need to write in a way that makes them forget their reading.

The best brands are excellent storytellers. And they tell stories that extend far beyond basic client testimonials. 

When you work with a pro writer like myself, you’ll be able to weave stories into your everyday marketing. This is wildly effective at getting to people to remember your offer and relate to you.

Having a professional writer in your corner helps you craft stories that get your audience nodding along, and builds the trust that’s required to get people to purchase.

We’ll tell stories about how your business is getting customers’ results. But we’ll also tell stories that cleverly take everyday happenings and turn them into on-brand content that people relate to and remember. 

3. Include strategic calls to action that drive cash flow, not just clicks.

One of the most important aspects of excellent copywriting is tried, true, and strategic calls to action. Calls to action tell your audience exactly what you want them to do: whether it be adding an item to their cart or signing up for 15% off their first purchase. 

Researched, strategic, and well-placed calls to action have been shown to drastically increase website conversion rates, making it easier than ever to take a buyer from “kinda interested” to completely sold.

4. Speak with your audience, not at them to create a conversational vibe that immediately gets people on board.

Most marketing these days is speaking AT people. It tells people what makes the company so amazing, without actually relating to the customer at all.

It’s marketing that’s the equivalent of an entitled person getting up on their soapbox or grabbing a megaphone and making an announcement to the masses. And people tune this sh*t out. 

If you want your marketing content to get people so excited they actually buy from you– you need to build common ground and add intrigue to your content. 

You do this by relating to your customer’s current emotional experience. What are they going through right now that they are frustrated with? How does your product take away that frustration or add more positivity to their lives?

This isn’t about making things up to sell more, it’s about diving deeper into the benefits that customers can expect to experience from your product or service.

5. Create a brand voice so memorable, your audience immediately recognizes you.

What if every piece of content you created had an irreplaceable brand voice that your audience instantly recognized? 

This would look like Instagram captions, blog posts, email campaigns and website copy all coming together to advocate for your brand using a consistent brand voice.

Copywriters are experts at this, creating brand voice guidelines and employing frameworks that help you show up and sound consistent on every platform.

6. Fast-track your marketing results by using a blend of proven copywriting frameworks and brand experimentation.

Most copywriters like myself are trained in a variety of frameworks to create marketing content that is proven to sell.

For example, the AIDA framework is used in many of your favorite brand’s marketing campaigns. It stands for Attention, Interest, Desire, and Action. When I use this framework with clients, we dive into these 4 categories as they apply to your offer so we can create something that engages your audience, teaches them more, builds intrigue, and gets them to buy. 

Most copywriters will blend strategies like this one with experimentation, like A & B copy testing. This copy testing refers to releasing 2 nearly identical pieces of marketing material and changing only 1 portion of the messaging. This is used to test the effectiveness of an ad campaign.

I love blending both proven strategies and real-time learning to create marketing campaigns that drive sales.

Ready to take your marketing content from boring to brilliant with the power of message-centric marketing?

Book a free consult call so we can talk about what this would look like for your business.